2021 Leadership Award Profile: Larry Yaffa

Brilar CEO Larry Yaffa worked his way up through the ranks in the family business until one day he was its leader.

Larry Yaffa was destined for the landscape and snow industries. You see, his father, Brian, started his business in 1977, the same year Larry was born. That company was B&L Landscaping, and the initials stood for Brian and Larry.

“You could say he had a succession plan all lined up for me,” Yaffa says

Beginning at a young age Larry worked his way up through the ranks in the business. At 14 he as running his own maintenance crew. At 17 he was pushing snow from behind the wheel of a plow truck. The positions he occupied grew in responsibility until Larry had earned his way overseeing freeway maintenance ops in the summer and snow and ice management in the winter.

In 2014 Larry had been managing daily operations for a few years and his dad proposed it was time for a buyout. They talked terms over drinks one evening, shook hands, had the paperwork drawn up and Larry’s journey reached its final destination – being Brilar’s CEO.

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